As I’m sure you know, paid surveys are used to receive feedback and opinions from consumers in order to help businesses make better decisions. Paid Surveys come in many forms and the right campaign can pull tons of relevant information that you can use. But one issue that many business owners may wonder about before trying paid surveys, is that are they truly dependable? Are the survey takers really giving truthful answers?
According to studies, on average 80% of people say they always provide truthful answers to surveys. This percentage can rise or fall depending on the nature of the questions.
Reasons Survey-Takers Aren’t Always Honest
There are a couple of reasons someone may not be all the way truthful on surveys. They may not feel that the survey isn’t important enough to give their full effort. Sometimes an individual may feel uncomfortable with the wording of the survey or the anonymity of it all.
Thankfully, there are techniques out there that you can use to get people to be more truthful when taking your survey. Things such as making the survey anonymous and making sure there are no sensitive topics on there. You want your surveys to be clear and concise so that whoever takes the survey can finish the entire survey without much difficulty.
Some may say that incentives don’t necessarily help when looking for accurate data from your surveys because some people just want to take the survey to get paid. As opposed to someone who would volunteer their time, therefore much more likely to give thoughtful input.
On the other hand, it significantly increases responses, so you have much more information and data points to work with. So testing various payment methods and structures could help you find the best method for your business.